Mark Baskin

If you had to compare an occupation to sport I’d say sales is one of the closest..Here’s why-In...

Biggest competitor is your prospect sticking with status quo.. this is one thing I’ve been doing...

This is a core concept in sales but I still think it's overlooked!

On a discovery call when a sales...

1. Discover questions get you connected - Deb Calvert

Business cases…. in sales we are so focused on building a business case for the "DM" to sign off...

Below are five key questions that cut to the heart of customer centricity in sales...but before I...

1. Never ask “does this make sense” - instead ask HOW and WHAT questions Ie "how does this compare...

Cost of change ---> one of the key reasons a customer won't move ahead with your solution is...