--- title: Mark Baskin Consulting | Mark Baskin description: How to run a sales process --- # Mark Baskin ## [Sales and sport](https://www.markbaskinconsulting.com/blog/sales-and-sport) 28 Feb 2023 [Mark Baskin](https://www.markbaskinconsulting.com/blog/author/mark-baskin) If you had to compare an occupation to sport I’d say sales is one of the closest..Here’s why-In... [Read More](https://www.markbaskinconsulting.com/blog/sales-and-sport) ## [Using your implementation team to close deals](https://www.markbaskinconsulting.com/blog/using-your-implementation-team-to-close-deals) 14 Feb 2023 [Mark Baskin](https://www.markbaskinconsulting.com/blog/author/mark-baskin) Biggest competitor is your prospect sticking with status quo.. this is one thing I’ve been doing... [Read More](https://www.markbaskinconsulting.com/blog/using-your-implementation-team-to-close-deals) ## [How to turn a feature into a business problem](https://www.markbaskinconsulting.com/blog/how-to-turn-a-feature-into-a-business-problem) 30 Jan 2023 [Mark Baskin](https://www.markbaskinconsulting.com/blog/author/mark-baskin) This is a core concept in sales but I still think it's overlooked! On a discovery call when a sales... [Read More](https://www.markbaskinconsulting.com/blog/how-to-turn-a-feature-into-a-business-problem) ## [My best 3 sales books](https://www.markbaskinconsulting.com/blog/my-best-3-sales-books) 29 Jan 2023 [Mark Baskin](https://www.markbaskinconsulting.com/blog/author/mark-baskin) 1. Discover questions get you connected - Deb Calvert [Read More](https://www.markbaskinconsulting.com/blog/my-best-3-sales-books) ## [Arming your champion to convince their team to join your demo](https://www.markbaskinconsulting.com/blog/businesses-cases...-for-the-team-to-give-you-an-hour) 21 Jan 2023 [Mark Baskin](https://www.markbaskinconsulting.com/blog/author/mark-baskin) Business cases…. in sales we are so focused on building a business case for the "DM" to sign off... [Read More](https://www.markbaskinconsulting.com/blog/businesses-cases...-for-the-team-to-give-you-an-hour) ## [Best way to run better discovery calls](https://www.markbaskinconsulting.com/blog/how-to-get-to-know-your-customers-better-to-run-better-discoveries) 21 Jan 2023 [Mark Baskin](https://www.markbaskinconsulting.com/blog/author/mark-baskin) Below are five key questions that cut to the heart of customer centricity in sales...but before I... [Read More](https://www.markbaskinconsulting.com/blog/how-to-get-to-know-your-customers-better-to-run-better-discoveries) ## [10 tricks to run a good demo](https://www.markbaskinconsulting.com/blog/10-demo-tips-and-tricks) 21 Jan 2023 [Mark Baskin](https://www.markbaskinconsulting.com/blog/author/mark-baskin) 1. Never ask “does this make sense” - instead ask HOW and WHAT questions Ie "how does this compare... [Read More](https://www.markbaskinconsulting.com/blog/10-demo-tips-and-tricks) ## [Cost of change is killing your deals](https://www.markbaskinconsulting.com/blog/cost-of-change-is-killing-your-deals) 21 Jan 2023 [Mark Baskin](https://www.markbaskinconsulting.com/blog/author/mark-baskin) Cost of change ---> one of the key reasons a customer won't move ahead with your solution is... [Read More](https://www.markbaskinconsulting.com/blog/cost-of-change-is-killing-your-deals)